A successful brand is when people recognize U.
The tangible and intangible benefits U represent.
BRANDING: whether you are just starting out or recognize the need to repackage yourself, your materials should all be recognizable and unique to you and your business and have a clear message to your target market. Although not always recognized, it is more likely a person will react to and use your product or service because it relates to them or their values on some emotional level.
By carefully researching your market, your competition and defining your company values you are ready to start the process of branding yourself and/or your business and service.
There is now the exploration to determine the colour that best represents your company and its values. What fonts and typography that you will be using to consistently communicate your business/service message. How to use these fundamentals to create a logo and tag line that will identify you and differentiate you from any other in the minds and hearts of your market. Read our newsletter on WHAT IS BRANDING for more information.
Values = ideas and beliefs. Prestige, comfort, safety, socially conscience... and more.
HOW TO BEST POSITION YOUR BUSINESS:
In Person, In Print and On-Line Solutions
Be where your market can find you. Help yourself by finding a designer that is familiar with the Print and Web side of marketing. By offering these services they can often advise their clients on issues of stock vs quality and budget, saving time and money. They know the industry and can intervene on your behalf. You will be better assured of a consistent look and quality end product. The same for the internet. Results by Design works with a web developer that will take our designs and render them almost identically on the web. This is a valuable alliance that works on your behalf. After all we are invested in making you look good as it makes us look good.
PRINT ADVERTISING: Your market will not think to find you under computers if you are a landscaper so choose targeted advertising and/or direct mail to your demographic.
PRINT MATERIALS: Professionally designed and printed marketing materials will echo that professionalism in your business. It will also be beneficial to work with a designer knowledgeable in marketing, print and web so they may advise you on strategies and cost effective ways to best deliver your message to your market. A campaign usually consists of business cards, letterhead, branded envelopes and can be augmented, as the budget allows, with brochures, promotional pads, postcards etc. all with a purpose and all with a consistent look and feel. Results by Design will even put together customized print packages and print and web packages based on your needs and budget..
THE WEB: Consumers often like to spend time comparing on the internet and to stay competitive you should have some sort of web presence. Simple or complex, with the same look and feel of your printed materials. Be there when they are looking for you.
In PERSON: Frequent relevant trade shows, join memberships where your consumer will see your benefits, cross market with similar but non-competitive business, network and of course nothing is better than good old fashioned word of mouth.