The importance of colour and communication.
Research reveals people make a subconscious judgment about
a person, environment, or product within 90 seconds of initial
viewing and that between 62% and 90% of that assessment
is based on color alone. Source: CCICOLOR - Institute for Color Research.
SURPRISE - It's not about what you like!
It comes as a surprise to many business owners that their likes and dislikes have nothing to do with an effective reach. You may love the colour red but you're a bookkeeper. Connection? Red in finance is a sign of trouble. ie: Red lined, in the red. Restaurants use reds and oranges as studies indicate that those colours stimulate the appetite whereas blue supposedly suppresses it.
It comes as a surprise to many business owners that their likes and dislikes have nothing to do with an effective reach. You may love the colour red but you're a bookkeeper. Connection? Red in finance is a sign of trouble. ie: Red lined, in the red. Restaurants use reds and oranges as studies indicate that those colours stimulate the appetite whereas blue supposedly suppresses it.
Colour: Non-Verbal Communication
As a non-verbal form of communicating to your audience, this makes choosing colours for your BRAND all the more important. What message and tone do you want to set for your business? These colours (your brand colours) will be used in everything; your logo, business cards, advertising, signage, and your website. What best suits your business tone and what appeals to you audience?
As a non-verbal form of communicating to your audience, this makes choosing colours for your BRAND all the more important. What message and tone do you want to set for your business? These colours (your brand colours) will be used in everything; your logo, business cards, advertising, signage, and your website. What best suits your business tone and what appeals to you audience?
Choosing the right colour:
Results by Design will work with you to explore and choose colours that
will best represent your business and the perception that will be communicated
by that colour to your market. Sophisticated purple, playful orange, or
conservative navy blue. Combine your chosen colour with the right typography,
you create something unique and identifiable as your own.
Cool colours: Violets and blues are passive, calming and elicit trust.
Green is either warm or cool depending on use of yellow or blue.
Warm colours: Reds, orange and yellow
translates into excitment, can be stimulating and creative.
What Colour is your Business?
 | Blue - Honesty, peace, tranquility, loyalty, trust, confidence. |
 | Brown - Solid, reliable |
 | Gray - Neutrality, stability, and wisdom. |
 | Green - Growth, money, nature, health, wisdom, calm |
 | Orange - Warmth, luxury, enthusiasm, vibrant and expansive. |
 | Purple - Beauty, luxury, wealth, mystery, royalty, and spirituality. Justice and truth. |
 | Red - Heat, energy, power and passion. Danger, fire, speed, competition, aggression. |
 | White - Purity, simplicity, innocence, peace. In some cultures: death - know your market. |
 | Yellow - Warm, fun, free, intellect, faith, friendship. optimism, happiness, idealism, imagination. |